Zeekr 001 Refresh: Upgraded Specs, Sharper Pricing

Can Zeekr double its sales success in 2024 with bold updates to its flagship electric shooting brake?

The competition in the electric vehicle market just got fiercer. Zeekr, Geely’s premium EV brand, has announced a major refresh of its flagship 001 model. It’s a bold move, packed with improved specs, sleeker pricing, and the automaker’s eye is firmly fixed on doubling sales figures this year.

Journey and the Importance of the 001

As a relatively new contender in the premium EV segment, that is expected to come to the UK in 2025, they have made an impressive impact since bursting onto the scene in 2021 with the 001 shooting brake. The 001 has been Zeekr’s sales superstar, but the recent arrival of the 007 sedan suggests it’s time for the flagship to get a power boost. In a savvy move, Zeekr has not only delivered performance upgrades with this refresh, but also introduced some price tweaks that could shake things up even more.

What’s New in the 2024 001 Refresh?

• 800V Power Surge: The biggest shift is the switch to an 800V platform. This translates to better energy efficiency and lightning-fast charging speeds. They claim you can juice up from 10-80% in just under 12 minutes!
• Trim Updates: The 2024 Zeekr 001 will still offer the familiar WE, ME, and YOU trims. The single-motor WE gets a healthy power boost, allowing for a zippier 0-62 mph sprint in just 5.9 seconds. Dual-motor variants get cutting-edge Qilin batteries and a blistering 0-62mph time of as low as 3.3 seconds.
• Range and Pricing: Range figures will vary slightly between trims, estimated from 419 miles to an impressive 466 miles (CLTC). Importantly, Zeekr has slashed prices on some trims – for example, the 2024 dual-motor ME version could start around £45,000, a notable drop from previous models.

Strategic Timing and Zeekr’s Ambitions

It’s no coincidence that Zeekr made this move right now. The EV market is fiercely competitive, and though the 001 remains a strong seller, newcomers threaten to steal its thunder. This refresh, combined with the strategic price adjustments, positions the 001 to fiercely defend its turf. Zeekr isn’t shy about its goal either – it wants to double its total deliveries in 2024, and a revitalized 001 is central to making this happen.

Should I Consider the Refreshed Zeekr 001?

If you’re a fan of sleek shooting brakes with an appetite for speed, the answer is a resounding yes. The upgrades in power and efficiency are significant, and the price drops on certain versions make the 001 an even more tempting package. It’s worth noting that this refresh doesn’t include major exterior design changes, so if you were hoping for a radical new look, you might be a little disappointed. But hey, if it ain’t broke, don’t fix it – right?

Keeping an Eye on the Competition

Will this be enough for Zeekr to make a huge leap in sales? That’s the big question. The 001 faces increasingly capable rivals from the likes of Tesla and other established contenders. My advice: keep your eyes peeled for in-depth reviews and comparisons as this upgraded 001 starts hitting roads.

Zeekr’s not pulling any punches with this 001 refresh. The powertrain upgrade and strategic pricing are signals that the automaker is playing the long game. We’ll have to see whether this move pays off, but one thing’s for sure – the EV segment just got that much more exciting.

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