2023 marked a significant year for BMW in the UK, with a notable surge in BMW EV sales. Astoundingly, one in every four BMWs registered was an all-electric model, demonstrating a clear shift in consumer preference towards sustainable driving solutions. The corporate sector displayed even greater enthusiasm for electric vehicles, with half of all BMW registrations being all-electric.
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BMW’s Electrified Fleet
The combined registrations for BMW’s fully electric (BEV) and plug-in hybrid (PHEV) models reached an impressive 45,509, accounting for 40% of all BMWs sold in the UK last year. This milestone is not just a number; it reflects the growing trend of electric vehicle adoption and BMW’s commitment to providing a diverse range of electrified models.
The New BMW i5 Saloon: A Game Changer
The introduction of the new BMW i5 Saloon is a highlight in BMW’s expanding electric lineup. This addition ensures that BMW offers at least one BEV in every major vehicle segment, from compact cars to the luxury class, showcasing the brand’s adaptability and innovation in the field of e-mobility.
MINI’s Resilient Performance
MINI also showcased robust performance in the UK market, with a 4% increase in registrations. The MINI Electric and MINI Countryman PHEV, particularly popular in their final production year, underscored the brand’s appeal. The MINI Electric, produced in Oxford, accounted for nearly a quarter of all MINI Hatch models sold, reinforcing the brand’s strong position in the electric vehicle market.
Overall Growth for BMW and MINI
The combined sales for BMW and MINI in the UK rose to 159,328 vehicles, a 3.1% increase from the previous year. The combined BEV and PHEV registrations for both brands totalled 53,655 units, up by 13.7% compared to 2022, highlighting the growing consumer interest in electrified vehicles.
BMW’s Commitment to Electrification
David George, CEO of BMW Group UK, expressed satisfaction with the 2023 sales performance, attributing the growth to the extensive range of BEV models. He emphasized the importance of the retailer network’s expertise and dedication in delivering exceptional customer experiences, playing a crucial role in the brand’s success.
BMW’s Diverse and Desirable Product Range
BMW’s vehicle portfolio, all-electric, hybrid, and combustion engines, has seen a substantial increase in registrations. With the BMW 1 Series and the luxurious BMW X7 SAV leading sales, the brand has demonstrated its ability to cater to a wide range of customer preferences.
BMW M’s Impressive Growth
The BMW M series also experienced significant growth in the UK, with new models like the BMW M3 Touring and the BMW M2 contributing to its success. The BMW i4 emerged as the top seller in the all-electric range, with the iX1 being the most popular all-electric SAV.
Anticipated BEV Expansions
Looking ahead, BMW UK is set to continue expanding its BEV market share with the upcoming launches of the iX2 and i5 Touring, building on the success of the i5 Saloon.
The Future of MINI: An All-Electric Vision
The MINI 3-door Hatch remains a favourite among UK customers, while the MINI Countryman solidifies its position with significant sales. The upcoming all-electric MINI Countryman marks a significant step in MINI’s journey towards electrification.
MINI Oxford’s Electrification Milestone
MINI Plant Oxford’s production of over 43,000 MINI Electric vehicles last year is a testament to the brand’s commitment to electrification. With a goal to fully electrify MINI by 2030, the plant’s output is laying the groundwork for a sustainable future in motoring.
BMW and MINI Sales Statistics
In summary, BMW and MINI’s combined UK registrations for 2023 stood at 159,328 vehicles, with a notable increase in BEV registrations. This trend not only reflects the growing consumer preference for electric vehicles but also highlights BMW’s successful strategy in adapting to the evolving automotive market.
